What is Hairkut Engineering?

Hairkut

Back in 2012, my dad told my brothers and I that someone had a “dank cut”, in an effort to sound cool. To be funny I told my family that I was going to name my company DankCuts, so I did. However, when my friend that designed our first logo showed me the design I pointed out that he had accidentally flipped the K and the C around. We laughed, I kept it AND here we are today, Danckuts! Now, we swap C’s for K’s. We’ve already come this far.

engineering

This is the more serious part and the main reason that we have been so successful as a team and as a company. We use engineering tactics to give, record and repeat every kut. We use the human bone and muscle structure to fit your kut to you like a suit; in the same way a tailor would. We then use these bones and muscles as 34 different data entry points and quantify which length, tool and procedure is performed in each and record the entire process onto your profile. The entire process + a rinse & a blow dry style averages at about 30 minutes. Consistency, efficiency, quality and convenience is the name of the game. Our value proposition to you is that you will receive your kut on file, exactly the same way, from any of our technicians at any of our locations, at any time, or your money back. For more information read below or checkout the “more info” section.

Mission

”The big reason that clients find Danckuts so effective is that we focus more so on craft and science with a touch of art instead of relying solely on art. So, why would that be important to clients? It is important because we take a very clinical, measured and precise approach to building you the optimal hairkut while ensuring that kut will be consistently delivered and completely up to spec from any of us on the Danckuts team, at any of our locations, every time.” - Zac

Over the last 10 years, the Danckuts team has utilized a system that uses engineering tactics to build you a kut and then record that kut on file for you. Engineering tactics mean that we operate on a system and document everything that we do. You may not notice all of it, but we do all of this based off of your bone and muscle structure.

We call this Headmapping.

To accomplish Headmapping, we utilize 34 different data entry points which correlate to bones and muscles on your head (not your face). These are bones and muscles that we all share. You can think of this just like a tailor using the bones and muscles of your body to make you a suit. You could take those measurements to another tailor to make you the same suit. We then use our software, called Atlas, to record all of these data points to your profile. Finally we take photos of the finished kut we just put on file for you

We use 3-D printed plastic templates for all of our clipper Kuts. We use these 3-D printed plastics to apply something that we call your base length. These plastic templating systems are used for consistency in a small but very important transitionary portion (blend). This transitionary portion blends your base length into what we call your "wedges "and "top". We called these 3-D printed plastic templates "Kombs "since we have a thing for swapping C’s for K’s.

Guarantee

You do not have to get the same Kut on file every single time. You can choose to get a different kut every time or modify any kut you have on file in a small or big way. What we guarantee a Danckuts is that any kut you have on file with us will be the consistently delivered to you, by any of our team members, at any of our locations, every time or your money back. Nobody is perfect, so what happens if we don't deliver on his promise of consistency?

Money back Guarantee (MBG)

Our money back guarantee is simple. If you have a kut on file with us, we guarantee that it will always come out exactly the same no matter which location you go to or who on our team performs the service. In the instance that you feel you did not receive the same kut on file, all you need to do is leave feedback with client services from our app or via phone call or a text message (949) 392-3422.